13 issues. 2K readers. One short break. 😮💨
A note from Sara Stella & Diandra.
April 2025.
That’s when we had the first call that led us to build this newsletter.
We started The Workflow because the AI hype was killing us.
Every week, a new model launch. Every day, a new tool promising to replace marketers, designers, humanity. Every hour, a new LinkedIn post telling you that if you weren’t vibecoding your own SaaS, you were already behind.
Our first issue declared war on AI FOMO: this newsletter is for people who want to use AI to work smarter, not for the sake of using AI.
May 2026.
The noise has 70X-ed.
Claude Opus 4.6. Claude Sonnet 4.6. Claude Code. Gemini 3.1 Pro. Grok 4.20. GPT-5.4. Llama 4. Claude Opus 4.7. Claude Design. Claude Cowork. ChatGPT 5-5.
Product releases are faster than anyone can possibly adopt them. Social media is drowning in AI slop. For the first time, there is more supply than demand, both for products and for content.
So what did we do to keep this newsletter from disappearing into the content slop?
We promised you workflows that were easy enough to implement right after reading but challenging enough to give you new ideas, without ever omitting where AI falls short.
13 issues later, almost 2,000 people trust us with their inbox. Some even paid for a subscription without us asking.
Here’s everything we’ve shared so far:
🔥 The AI Website Audit Workflow roasting homepages in minutes
📚 The Marketing Report Workflow to slash production time by 50%
💡 The LinkedIn Content Workflow for scaling thought leadership
🗣️ The Voice of Customer Workflow to power your content strategy
🤝 The Buyer Validation Workflow to align Marketing and Sales
🤖 The BOFU Workflow for killer product-led content
🧮 The AI Lead Scoring Workflow to 2x free-to-paid conversions
🏅 The Brand Positioning Workflow for the AI era
💛 The Harmony Workflow to scale evergreen content
🤖 The Brand Mention Workflow to fix what LLMs say about you
🚀 The AI Workflow scaling 1600+ comparison pages with Clay
🤘 The Claude Code Workflow that enforces your brand style guide
😴 The Content Repurposing Workflow that runs while you sleep
These issues are not built to give you FOMO, and they’re not written by people who screenshotted n8n nodes to rack up likes on social. They’re built to help you think and work better. That’s the only promise we’ll always keep.
What’s next 🔮
We’re taking a short break to sharpen our newsletter format.
When we come back in June: more solo issues, where we share the workflows running behind Sara’s advisory work, behind Diandra’s agency, and behind our own content systems. More guests too: CMOs, builders, and tons of smart people doing the lord’s work without getting the visibility they deserve.
The Workflow is free for now. Considering the time we both put into it, we’re exploring ways to keep it sustainable, through the right sponsors and, eventually, a paid tier. Some readers have already chosen to pay before we made it mandatory, and those are the people who will lock in the best price we’ll ever offer.
Dig into the archive while we’re gone. The beauty of strategy over hype is that no matter how fast models change, the logic behind these workflows holds.
We’ll be back in June with new workflows worth stealing.
Sara Stella & Diandra✌🏼