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Your new, actionable and hype-free source of AI and automation is dropping soon.
Hi friend,
If you’re here, it means you probably feel the same way we do about the current state of AI:
The internet is drowning in hot takes from people who became “AI experts” overnight, plus endless “revolutionary” automation hacks that collapse the moment you try to build them. A thousand tools, a thousand features, hype levels through the roof, and still no trusted place to actually learn how to use AI in a way that improves your skills and your work.
🛠️ So we decided to build that trusted source.
The Workflow is a Substack newsletter by Sara Lattanzio & Diandra Escobar that breaks down one proven AI-powered marketing and GTM workflow in each issue.
We show exactly how it’s built, what works, and what doesn’t, so readers walk away with prompts, tools, and steps they can steal right away.
We started The Workflow because the internet didn’t need another AI “10 tools that will change your life” hype thread. It needed real systems, battle-tested by people who’ve done the work, not just posted about it.
🚀 What makes The Workflow worth your time
Practitioners first – Not just big names. People who get their hands dirty.
Honest AI commentary – What actually works. What doesn’t. What’s totally made up.
One killer play per issue – No fluff. No 18-section brain fog.
Tool discovery through context – We don’t list tools. We show how they work in practice.
🧠 Real practitioners. Not influencers.
We feature people who build things that actually work — not things that just perform well on LinkedIn.
No growth hype. No AI snake oil. No “I built this in one weekend and hit $12M ARR” nonsense. We balance big names with underrated operators from around the world — no echo chambers, no recycled guests, just people who actually do the work.
🔍 Battle-tested workflows only
Every play we feature has been used — in the wild, under pressure, with real outcomes.
We walk through it step by step, tool by tool. No vague “just set up a Zap” advice. No assumptions that you’re a prompt-engineering savant.
🤖 Automation with purpose
We’re not here to idolize AI. We’re here to show when it works, when it fails, and when doing things manually is still the smarter choice. We solve real problems. And we show how.
✂️ Short. Tactical. Immediately useful.
This isn’t a 12-scroll Notion board or a newsletter that takes longer to read than to implement.
You’ll walk away with one workflow you can actually use this week — no 50-tab research rabbit hole required.
🤝 Curious, not condescending
You shouldn’t need a PhD in prompt engineering or “AI” in your job title to understand these workflows.
We ask the questions you’re afraid to admit you have, and we answer them simply, clearly, and with zero shame.
🧭 Anti-buzzword. Pro-outcome.
We don’t care if it’s built with ChatGPT or a shared Google Sheet — if it drives results and saves your team’s sanity, it belongs here.
💡 How you can help shape The Workflow
This isn't a one-way street. We're always on the lookout for practitioners who are quietly doing incredible work. The kind of work that actually moves needles, not just engagement metrics.
Comment on this post and tell us:
What workflow challenges are keeping you up at night?
Who's someone we should ABSOLUTELY interview? (Bonus points if they're not already on every other podcast)
Got a workflow that's working magic for your team? We'd love to hear about it.
Your answers don't just help us plan content; they could easily become our next issue.
Here's what happens next: Subscribe above to get the first issue straight to your inbox very, very soon. Each issue of The Workflow breaks down one battle-tested GTM workflow, soup to nuts, so you can steal it, adapt it, and make it yours.
Do you know someone who knows someone who would love this? Share it with them!
See you soon,
You definitely need to interview Malte Landwehr. Can't wait for your next piece!
🥁🥁