Welcome to issue #4 of The Workflow, the bi-weekly newsletter that shares AI and automation playbooks from people who actually do the work, not some bro yelling “AI replaced my whole team for free. Comment 💰 for the cheat code!!!”
Today’s guest is Lashay Lewis, aka the queen of bottom-of-funnel (BOFU) content. Two and a half years ago, she built the BOFU framework she wished she’d had back when she was grinding at a content agency.
That Notion-based dashboard morphed into Authority Plug, her specialized bottom-of-funnel content advisory for high-growth SaaS teams. As the AI boom hit, she saw an opportunity to scale client operations by building her own AI-powered platform to run her consultancy end-to-end.
Unfortunately, we can’t hand over her platform (off the market, sorry). But we can hand you this: a dead-simple starter kit for BOFU content that performs—even if you’re stuck with messy docs and one faithful LLM tab.
✅ What you’ll learn
How to build a BOFU content strategy with AI
How to gather information to create high-quality product-led content
How to run BOFU keyword research for Google + LLMs
How to create product-led content briefs that convert
🧨 What triggered The Workflow
Creating bottom-of-funnel content that actually converts is harder than most marketers want to admit. You’re writing for buyers who are already weighing options, not scrolling for generic advice. They want proof, facts, specifics, and reasons to choose you over the competition.
“This is how most SaaS companies approach BOFU content: skim a few product facts, research some keywords, write something ‘optimized’, hit publish… then wonder why it doesn’t convert.” Lashay told us.
She has a different approach: her frameworks combine product messaging, sales data, and customer intelligence. When AI entered the picture, she layered automation on top to minimize the busywork.
“At some point I realized I wasn’t losing deals to other consultants. I was losing them to content tools”, she admitted. The systemization that made her work so effective also blurred the line between consultancy and SaaS.
That tension pushed her to rethink the balance between bot and machine. The result is her new consultancy BOFU.ai, which combines the expertise of a senior content specialist and the scalability of AI.
👇🏼 At the core is the proprietary workflow we’re about to break down step by step.
The impact: Interview prep to first draft took half the time compared to our usual pace. Admin work dropped by 70%. And we finally stopped chasing transcripts and started shaping insights.
Want to replicate this workflow or tweak it for your own use case? Keep reading.
🛠️ How to build The Workflow
Lashay runs her consultancy on a custom platform. You don’t need that. What you do need are the four core steps behind her BOFU strategy.
🎁 Each step includes a signature prompt you can drop into your favorite LLM to guide research and content. In Step 4, you’ll also get a ready-to-use BOFU brief template, the same structure Lashay now runs inside her platform.
