đ Whatâs The Workflow?
The Workflow is a bi-weekly newsletter dissecting one AI workflow for content marketing and GTM, breaking down what works and, most importantly, what doesnât.
After reading each issue, youâll have the tools, the logic, and one AI playbook you can steal right away.
The Workflow exists because the internet doesnât need another â10 AI tools that will change your lifeâ hype thread. It needs AI systems that actually work, from people whoâve done the work, not just posted about it on social media.
đ€ Why people read The Workflow
Founders, CMOs, senior content marketers and SEOs, and operators across product and revenue trust us with their inbox. Hereâs why:
The Workflow was founded in October 2025 by Sara Stella Lattanzio and Diandra Escobar and is now run by Sara Stella and a team of content marketing and AI practitioners.
đ©đ»âđ» Whoâs running the Workflow
Sara Stella Lattanzio â Strategy & Pen behind the curtain
Sara Stella has spent the last decade driving B2B growth across startups and enterprise tech firms. Sheâs known for her no-nonsense approach to marketing, sharp demandgen strategies, and deep expertise in content-led growth.
Over the past 4+ years, sheâs built a 55,000+ strong LinkedIn community, earned recognition as a LinkedIn Top Voice and one of Switzerlandâs top 20 LinkedIn influencers, and been featured on Everyone Hates Marketers, Exit Five, and CXL. She also collaborates with leading SaaS and MarTech brands, including Semrush, Wix Studio, Tofu, and Goldcast as an advisor and content partner, shaping campaigns and thought leadership that reach GTM decision-makers.
âš Why trust us?
We speak revenue, not impressions. We've built content engines, run demand gen, and sat in the rooms where marketing has to justify itself to a CFO. We know where AI moves the needle in B2B marketing & GTM and where it just moves the deadline.
