🚀 What’s The Workflow?
The Workflow is a growing newsletter that breaks down the best AI workflows for marketers and GTM operators.
Most people talk about AI in the abstract. We show exactly how to build workflows and how the tools behind them work, so readers walk away with playbooks they can use right away.
The Workflow exists because the internet doesn't need another "10 AI tools that will change your life" hype thread. It needs playbooks built by people who've done the work, not just posted about it on social media.
🤝 Want your product featured on The Workflow?
We don’t sell ad slots.
When we feature a product, we walk readers through it in action: the features that matter, the prompts, the real use cases, and the steps someone follows when they use it in their day-to-day.
Our 3,100+ readers are senior B2B marketers in content, ops, SEO, and growth, most are senior to Director level. They’re based across the US and Europe, at tech companies like Wix, Atlassian, Swisscom, Semrush, and Hexagon. They trust our recommendations because we only feature tools we’d use ourselves.
Sponsoring an issue of The Workflow isn’t a one-day placement. Every issue stays in our archive, gets linked back to from future issues, and keeps getting read (and shared) for months after it goes live.
To discuss rates, DM Sara on LinkedIn or email her by clicking the button below.
🤓 Why people read The Workflow
Founders, CMOs, senior content marketers and SEOs, and operators across product and revenue trust us with their inbox. Here’s why:
The Workflow was founded in October 2025 by Sara Stella Lattanzio and Diandra Escobar and is now run by Sara Stella and a team of content marketing and AI practitioners.
Who’s running the Workflow
👩🏻💻 Sara Stella Lattanzio — Founder & Pen behind the curtain
Sara Stella has spent the last decade driving B2B growth across startups and enterprise tech firms. She’s known for her no-nonsense approach to marketing, satirical observations of the current GTM and AI landscape, and deep expertise in content-led growth.
Over the past 5+ years, she’s built a 55,000+ strong LinkedIn community, earned recognition as a LinkedIn Top Voice and one of Switzerland’s top 20 LinkedIn influencers, and been featured on Everyone Hates Marketers, Exit Five, and CXL. She also collaborates with leading SaaS and MarTech brands, including Semrush, Wix Studio, Tofu, and Goldcast as an advisor and content partner, shaping campaigns and thought leadership that reach GTM decision-makers.
🙋🏻♂️ Stefan Maritz — GTM Engineer & (good) AI overlord
Stefan Maritz is a dynamic marketing leader by day and brand and AI consultant by night with over a decade of experience building high-growth engines for tech scale-ups and global powerhouses.
Known for his "brand-first, content-second" approach, Stefan specializes in bridging the gap between high-level creative strategy and the "boots-on-the-ground" execution required to scale in competitive markets. Currently serving as Head of Content at Backbase, a FinTech unicorn in Amsterdam.
✨ Why trust us?
We speak revenue, not impressions. We've built content engines, run demand gen, and sat in the rooms where marketing has to justify itself to a CFO. We know where AI moves the needle in B2B marketing & GTM and where it just moves the deadline.
