đ Whatâs The Workflow?
A bi-weekly newsletter where we steal the smartest AI + automation playbooks from operators, marketers, and builders and pass them on to you like contraband.
Every issue breaks down one high-impact marketing or GTM workflow: what triggered it, how itâs built, what worked, and what face-planted. After each issue, our readers walk away with a tactical playbook they can actually use.
We started The Workflow because the internet didnât need yet another AI â10 tools that will change your lifeâ hype thread. It needed real systems, battle-tested by people whoâve done the work, not just posted about it.
đ€ Why people read us
The anti-hype newsletter AI marketers actually read.
đ©đ»âđ» Meet the founders
Sara Lattanzio â Strategy & Pen behind the curtain
Sara has spent the last decade driving B2B growth across startups and enterprise tech firms. Sheâs known for her no-nonsense approach to marketing, sharp demand-gen strategies, and deep expertise in content-led growth.
Over the past four years, sheâs built a 50,000-strong LinkedIn community, earned recognition as a LinkedIn Top Voice and one of Switzerlandâs top 20 LinkedIn influencers, and been featured on Everyone Hates Marketers, Exit Five, and CXL. She also collaborates with leading SaaS and MarTech brands, including Semrush, Wix Studio, Tofu, and Goldcast as an advisor and content partner, shaping campaigns and thought leadership that reach GTM decision-makers.
At The Workflow, Sara runs editorial, strategy, and operations, turning messy ideas into playbooks B2B marketers can actually implement.
Diandra Escobar â Creative direction & Content engine
Diandra is the founder of Distinctiva, a content growth agency thatâs helped leaders at Semrush, Backlinko, and HeyReach turn content into visibility, authority, and revenue across LinkedIn, newsletters, YouTube, and SEO.
With a LinkedIn community of 30,000+ followers, sheâs built some of the most recognized personal brands â many now boasting audiences even larger than her own. She turned content into a reliable, six-figure income, leveraging content flywheels, data-driven narrative frameworks, and content-led growth strategies.
Named the #1 content strategist in Colombia by Favikon, she speaks at international conferences on content flywheels, AI-driven search, and content-led growthâshowing how the right content becomes a sales team that never sleeps.
At The Workflow, Diandra leads creative direction and content marketing, making sure every issue looks sharp, hits the right channels, and reaches the right audience at the right time.
âš Why trust us?
Because weâre not content or AI gurus. Weâre operators whoâve built B2B marketing engines, led teams, and sat in the meetings where revenue targets and board decks live. We know how content, growth, and AI actually work in practice, and we cut the hype, tapping into our network of top B2B and SaaS experts to share nothing but the truth about AI and GTM.
Thatâs our guarantee: every issue of The Workflow is rooted in real B2B experience, real experiments, and tangible results.
