The Influencer Marketing Workflow to discover creators your audience loves
Find the best-fit influencers for your next product launch with this simple ChatGPT workflow that cuts research time in half.
Welcome back to The Workflow, the only newsletter that admits AI can be both a nightmare and a lifesaver, sometimes in the same day.
This week’s guest, Sarah Adam, Head of Influencer Marketing at Wix, spends her days building long-term partnerships with hundreds of creators across every social platform you can imagine. Which is why the rise of AI influencers and “AI twins” freaks her out (same for us, by the way). “It’s hard to relate to someone who’s made of pixels and looks like a model,” she told us. “Influence only works when it feels human.”
The workflow Sarah shares today is her quiet rebellion in the name of authenticity. It uses AI to find the right creators faster, not to replace them.
If influencer marketing has a place in your 2026 strategy, you’ll want to steal this one.
✅ What you’ll learn
How to use AI to speed up influencer discovery without killing authenticity
How to extract keywords for influencer discovery from product documentation
How to define ideal influencer profiles for several products and different ICPs
🧨 What triggered The Workflow
There’s no such thing as a one-size-fits-all influencer marketing approach at Wix. With several brands in their portfolio targeting very different user groups, each campaign needs its own formula. Some speak to professional designers building sites at scale with Wix Studio, others to individuals or small businesses building apps with Base 44, Wix’s recently acquired AI app builder for non-techies. The first group looks for depth, tutorials, and design inspiration. The second values snackable content, simplicity, and creators who show that tech can be accessible to anyone.
TLDR; Each audience needs its own story, tone, and influencer type to make the product click.
The prerequisite for winning influencer campaigns is crystal-clear product marketing. Sarah starts with a detailed deck outlining features, positioning, and target users. From there, she has three main jobs: defining influencer profiles that each audience will resonate with, finding those influencers, and making the deals happen.
To identify the right cleators, Sarah starts by clustering keywords related to the product and the audience’s topics of interest.
Before she created the Influencer discovery workflow, she had to chase the SEO team for help (spoiler: not their top priority) or spend hours buried in decks and demos, manually extracting keywords and hoping they might unlock the right creators.
Today, she just drops the product marketing deck into ChatGPT and instantly builds hyper-relevant influencer profiles based on topical keyword clusters.
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🛠️ How to build The Workflow
It all starts with the product marketing deck, the single source of truth that defines features, benefits, and ICPs. From there, the workflow runs through three simple prompts: one to extract keywords, one to map them to ICPs, and one to reverse-engineer influencer profiles for each audience.